New York’s Taxis and the Power of the Nudge
Die Beobachtung: Die New Yorker Taxis haben kürzlich ein neues Bezahlsystem eingeführt: Kunden können jetzt alle Beträge, auch kleine, einfach mit ihrer Kreditkarte bezahlen. Dabei wird ihnen ein sicheres Gefühl vermittelt, da sie das Lesegerät für ihre Kreditkarte selbst bedienen (wenn ich das richtig verstanden habe). Außerdem wird ihnen beim Bezahlen ein voreingestellter Prozentwert als [...]
[Zitat] LukeW: What did we learn about inline validation?
»Our participants were faster, more successful, less error-prone, and more satisfied when they used the forms with inline validation. Eye-tracking also showed that they ›fixated‹ on the forms with inline validation less frequently and for less time, which shows that they found these forms easier to process visually than the forms without inline validation.« Luke [...]
[Zitat] Most important area of psychology for UI
»One of the areas of psychology I’ve been learning and reading about lately is the Unconscious. In fact, I’m so fascinated by this field, I’ve decided it’s the most important and fruitful area for psychologists interested in interface design, user experience, and usability. It turns out that most of our decisions are made unconsciously.« Via [...]
[Zitat] Pflichtfelder in Formularen markieren
»Literally including the phrase “optional” after a label is much clearer than any visual symbol you could use to mean the same thing. Someone may always wonder ›what does this asterisk mean?‹ and have to go hunting for a legend that explains things.« Aus: LukeW, Web Form Design LukeW zitiert in seinem Blog eine Studie, [...]
